Zhejiang Fenli Group was established in 1993. It's headquarter is located in Yiwu, Zhejiang Province, the biggest commodity distribution market inChina. It covers an area of over 50 hectares, with a registered capital of RMB 160 million, more than 6000 employees and total assets of RMB 1.8 billion's worth. The Group, under the leadership of its president LIU Weigao and 20 years' persistent effort, has become a comprehensive company, which focuses on socks production and a combination of multiple businesses, such as underclothes, textile, imports and exports, trade, and real estate.
The Group consistently holds dear such concepts as "practicality, progress, honesty, quality, customer and service," considers customers as the basis of the company's survival, gives back to the society with its steady development, and seeks a virtuous cycle of the benefits for both the company and the society, which enable the company to develop its own characteristics in building corporate culture. Now the Group is aiming to have its name known to the world.
The Group is one of the backbone companies of Zhejiang Province, and has been continuously praised for its credibility, honesty, green and sustainable business, namebrand building, competitiveness and contribution to exports. As one of the major socks production companies inChina, its exports has earned it the top positions in the country's socks exports and comprehensive competitiveness. It has also ascended to the Top 50 of China's textile business.
To increase popularity, the company has invited celebrities to represent its products, e.g. SUN Li for the Fennasi brand, and TONG Dawei for the Fenli brand. In 2002 and 2003, Fennasi was identified as "famous brand" in Zhejiang Province, while Fenli in 2004 in both Zhejiang and Jiangsu Province. In 2006, Fennasi was identified as "famous brand" in the whole country and granted the exemption of inspections from General Administration of Quality Supervision, Inspection and Quarantine. In 2007, Fennasi was rated as the Top 10 inChina's clothing business, while the Group rated as the Top 500 of China's private enterprises as well as certified by ISO9001, ISO14001, SA8000 and ISO14024.
In 2003, Fenli Group built the Jiangsu Fennasi ltd in Suqian, Jiangsu Province. In 2005, it built Jiangsu Zhonghao House Purchasing ltd, and invested RMB 2.6 billion in building Suqian-Yiwu International Trade City. In 2008, the Group built another house purchasing company in Kunming, Yunnan Province, and invested RMB 32 billion in building Kunming Luoshiwan International Trade City.
In 2010, the Group invested RMB 800 million in building a new factory for Zhejiang Fennasi Socks ltd, with a registered capital of RMB 10 million. The new factory was located in No.5 Chunhan Road, Yiwu City, covering an area of about 7 hectares and an overall floorage of 20 hectares. The factory purchased 30 automatic sewing machines, 18 automatic crotch piece machines, several manual crotch piece machines, packaged air conditioners, blowing machines, and over 800 internationally recognized Ronati socks machines, with which added the company now have over 1800 technologically advanced socks production machines.
Fenli Group aims at industrial development, takes the opportunity of establishing an enterprise that never stops learning, takes the initiative of building corporate culture, and forms a complete set of culture industry, which includes management, namebrand and humanity. Under the leadership of Mr. LIU Weigao and the guidance of "Harmony, Contribution and Innovation," hard-working and far-sighted Fenli-ians will continue to optimize the industrial structure, increase product diversity and enterprise size, and progress with an ever growing goal.